Nike Air Max 1 ‘Big Head’

OPPORTUNITY: Our team reengineered the Air Max 1 for the first time ever, releasing the ‘Big Head’ in Origins and Mode colorways—an oversized silhouette with details inspired by retro gaming and cheat-code nostalgia.

MY ROLE: I crafted PDP copy, interactive gallery microcopy, and campaign messaging to connect gaming culture with the Air Max ‘Big Head’ release.

→ LIVE EXPERIENCE (Origins)
→ LIVE EXPERIENCE (Mode)

FORMAT: Digital Experience, PDPs, Campaign

DESIGN: Jae Yoon // 3D: Sejun Park // DIRECTION: Franchec Crespo, Isaiah Andrew // PRODUCER: Elijah Hatem // ENGINEER: Or Fleisher // BRAND: Corban Goble, Madison Hartman, Koji Yamamoto

PRESS COVERAGE:
House of Heat
Complex
GQ Magazine