Sneaker Vault

OPPORTUNITY: The Sneaker Vault is a proof of concept mobile experience designed to reach U30 sneakerheads. The experience spans discovery, engagement, and storytelling, introducing a new gen of Nike products while honoring the legacy of OG sneaker culture.

MY ROLE: I owned content strategy for the Sneaker Vault concept, from navigation and CTAs to product storytelling, ensuring clarity and consistency across the experience.

FORMAT: Mobile App, Interactive Prototype, Content Strategy