Sneaker Vault

OPPORTUNITY: We designed a future-state mobile experience to reach U30 sneakerheads. The Sneaker Vault proof of concept spans discovery, engagement, and storytelling, introducing a new generation of Nike products while honoring the legacy of sneaker culture.

MY ROLE: I owned content strategy for the Sneaker Vault concept, from navigation and CTAs to product storytelling, ensuring clarity and consistency across the experience.

FORMAT: Mobile App, Interactive Prototype, Content Strategy

DESIGN: Jae Yoon // 3D: Sejun Park // DIRECTION: Franchec Crespo, Isaiah Andrew // PRODUCER: Elijah Hatem // ENGINEER: Or Fleisher