GREG YANG
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Nike Air Max 'Big Head'

 

Nike Air Max ‘Big Head’

OPPORTUNITY: Our team re-engineered the Air Max 1 for the first time ever, releasing the ‘Big Head’ in Origins and Mode colorways—an oversized silhouette with details inspired by retro gaming and cheat-code nostalgia.

MY ROLE: I crafted PDP copy, component microcopy, and campaign messaging to connect gaming culture with the Air Max ‘Big Head’ release.

FORMAT: Digital Experience, PDPs, Campaign

 
 

→ LIVE EXPERIENCE (Origins)

→ LIVE EXPERIENCE (Mode)

DESIGN: Jae Yoon // 3D: Sejun Park // DIRECTION: Franchec Crespo, Isaiah Andrew // PRODUCER: Elijah Hatem // ENGINEER: Or Fleisher // BRAND: Corban Goble, Madison Hartman, Koji Yamamoto

PRESS COVERAGE:
House of Heat
Complex
GQ Magazine