Nike Air Max ‘Big Head’
OPPORTUNITY: Our team re-engineered the Air Max 1 for the first time ever, releasing the ‘Big Head’ in Origins and Mode colorways—an oversized silhouette with details inspired by retro gaming and cheat-code nostalgia.
MY ROLE: I crafted PDP copy, component microcopy, and campaign messaging to connect gaming culture with the Air Max ‘Big Head’ release.
FORMAT: Brand Storytelling, Digital Experience, Product Narrative
INTERACTIVE PRODUCT GALLERY (IPG)
For the ‘Big Head’ launch, we built an interactive gallery component, where 3D elements and narrative turn product details into immersive snapshots.
CAPABILITIES INCLUDE:
- INTERACTIVE CONTROLS: PINCH TO ZOOM, GESTURE INPUTS, 3D ROTATION
- BACKGROUND OPTIONS: 360 ENVIRONMENT, STATIC IMAGE, OR SOLID COLOR
- ADAPTABLE AUTHORING: CUSTOMIZABLE TABS TO ALIGN WITH EACH PRODUCT’S UNIQUE STORY
★ THE IPG BECAME A CENTRAL COMPONENT IN ALL .SWOOSH LAUNCHES THAT FOLLOWED ★