Nike x Yu-Gi-Oh!

OPPORTUNITY: Our team partnered with Konami, publisher of the Yu-Gi-Oh! franchise,
to turn Joey Wheeler’s Air Max 95 from the manga into a real-world sneaker.

MY ROLE: I crafted billboard, PDP, and experience copy bringing a cohesive Yu-Gi-Oh! narrative to life across digital and physical platforms.

FORMAT: Brand Storytelling, Digital Experience, Product Narrative, OOH Campaign