META

AGENCY: Monks // DESIGN: Caroline Noebels, Cecilia Kimsa //
CD: Parker Peterson, Anne Butcher // STRATEGY: Michelle Tan // FORMAT: Web

Ray-Ban Meta Smart Glasses -
Rx Hub

CHALLENGE: Meta needed a central destination on Meta.com where users could easily learn how to purchase Rx lenses for their Ray-Ban Meta smart glasses, with multiple entry points integrated throughout the web experience.

SOLUTION: Our creative team partnered with Meta's marketing, product, and engineering departments to create a comprehensive hub dedicated to all things prescription.

MY ROLE: As the lead writer, I crafted copy for the Rx Hub landing page and every touchpoint across Meta.com

RESULTS: Our new Rx Hub saw:

• 3X higher ATC (Add to Cart)

• 4X CVR (Conversion Rate)

• 850K+ impressions

Ray-Ban Meta Smart Glasses -
Social Living

CHALLENGE: Meta needed a webpage to highlight the social capabilities of their smart glasses—from livestreaming for creators to everyday AI functions.

SOLUTION: We created a brand new landing page with a theme of connection showcasing how people can live all in with iconic Ray-Ban style and technology by Meta.

MY ROLE: I led copy and partnered with our strategy team to shape a compelling narative around how Ray-Ban Meta embodies connection. We focused on tying each feature to a real-world social use case, showing how Ray-Ban Meta allows users to stay fully present while seamlessly engaging with their surroundings.

Beat Saber - Landing Page

CHALLENGE: Beat Saber, the most popular game on Meta's Quest mixed reality headset, was in need of a webpage refresh. The old Beat Saber page was a dead-end for conversion with content that was outdated.

SOLUTION: Our creative team developed an evergreen landing page concept for Meta's top-selling title, highlighting its most engaging features and exclusive offers through dynamic, compelling messaging.

MY ROLE: As the lead writer, I collaborated with marketing and product at Meta to create a revamped content structure for the landing page, featuring fresh copy that highlights the game’s key features and exclusive offerings.