Max’s Lab
OPPORTUNITY: Our team launched Nike’s first scaled preorder for footwear, driven by a retro-gaming-inspired 3D immersive experience: Max’s Lab. Within the lab, we released two legendary Air Max 1’s: the ‘Low Poly’ and ‘Adventure.’
MY ROLE: I wrote UX copy for PDPs, experiments, and quests in Max’s Lab, bringing clarity, consistency, and storytelling to Nike’s first scaled preorder experience.
FORMAT: Digital Experience, PDPs, Campaign
DESIGN: Jae Yoon // 3D: Sejun Park // DIRECTION: Franchec Crespo, Isaiah Andrew // PRODUCER: Elijah Hatem // ENGINEER: Or Fleisher // BRAND: Corban Goble, Madison Hartman, Koji Yamamoto
PRESS COVERAGE:
House of Heat
Hypebeast