NYvsNY Preorder
OPPORTUNITY: For the highly anticipated Nike G.T. Future launch, we partnered with NikeNYC and Nike Basketball to debut an exclusive ‘Fire’ colorway at NYvsNY. The moment marked Nike’s first in-person preorder experience.
CD: Franchec Crespo // PRODUCER: Elijah Hatem // ENGINEER: Or Fleisher // PRODUCT: Christina Lee // OPERATIONS: Anthony Goodin
PRESS COVERAGE:
Hypebeast
House of Heat